Browser extension monetization is an exciting and lucrative practice that every owner should learn about. To properly monetize your browser extension, there are some things you need to do and others you need to avoid. Our top five list takes a look at these Do’s and Don’ts of browser extension monetization.
1 – Do consider your options: Browser Extension Monetization was long regarded as taboo since owners felt that there were no viable options in the marketplace. Fortunately, a lot has changed in the last few years and the marketplace is now ripe with opportunity.
2 – Don’t procrastinate: For the average browser extension owner, each dollar is valuable. While you’re waiting on the sidelines wondering whether its worth it or not, money is being burned. Integration with most companies, like ExtLabs.io for example, takes no more than a minute or two. With even a smaller user base generating $30-$50 per day, that’s anywhere from $900-$1,500 of revenue out the window for every month you wait.
3 – Do use a trusted monetization platform: Although browser extension monetization is still a growing space, the vultures have already begun to circle. Multiple platforms have been caught red handed for malicious, unethical or illegal practices that attack users. Nothing is more important to browser extension owners than their user base. Find a company that cares about compliance and can explain everything they do. Do your own research and find out which players have been caught offside. It may be the most important thing you do.
4 – Don’t forget about the user experience: Monetization is important but not if it comes at the cost an acceptable user experience. If you’re looking for a company to monetize your own user base, make sure that they have the flexibility to adjust their monetization strategies to your specific needs.
5 – Do know your numbers: Before you start monetizing your browser extension, you need to look at the numbers. If you don’t have an analytics program, you can sign up with a company like Extension Labs for free. Looking at the analytic data will allow you to learn about your demographics and how they are using your browser extension, what their uninstall rates are, their usage time etc. Once you have a clear understanding of your user base, you can confidently take the next step and begin monetizing.